FashioNica

Since its founding in 2014, FashioNica LLC has aimed to transform the landscape of luxury fashion and retail by offering exclusive, environmentally responsible products. The company's core mission is to revolutionize the luxury resale market by making the ownership of pre-loved luxury goods not only a smart economic choice but also a statement of style and sustainability.

Boosted by a dynamic social media presence, the e-commerce platform delivers a seamless and engaging shopping experience enhanced by entertaining and educational fashion content. This content is carefully aligned with the brand's community and the latest trends in designer handbags, creating a community of well-informed, style-conscious consumers. The platform offers an extensive collection of videos and lookbooks that showcase rare and coveted archival pieces.

From Content Creator to a Community of Designer Handbag Lovers

Nica Yusay began her journey in 2014, establishing a name on social media platforms like Instagram, YouTube, and TikTok in 2020 with a focus on women's fashion. As her following grew, she shifted her focus to designer handbags, leveraging social media to sell authentic vintage pieces via third-party platforms. Despite the high costs associated with these platforms, Nica invested $15,000 from her corporate job to acquire handbags that resonated personally, regardless of their popularity.

Her discerning taste and intuitive understanding of market desires led to increased demand for these handbags on her social channels. Motivated by her passion, Nica committed herself full-time outside her day job as a Digital Marketing Brand Manager to develop FashioNica, supported by her fiancé, Quang Che. Together, they launched the online store www.shopfashionica.com in July 2021.

Introducing "The Bag Drop"

The online store introduced "The Bag Drop," a unique feature connecting all social media platforms. Nica hosts live sessions an hour before each drop to discuss and showcase the designer handbags sourced that week, available for purchase every Wednesday at 7:00 p.m. PT. The selection includes luxury brands like Hermes, Chanel, and Louis Vuitton. These events have become a hallmark of the brand, with bags typically selling out within minutes.

This strategy has significantly expanded the brand's online community, with followers in the hundreds of thousands across various platforms, transforming FashioNica into a profitable business. Under the leadership of Nica as CEO and Quang as CFO and CTO, the company has grown into a multi-million dollar enterprise.

Nica's Quest for Finds Started at a Young Age

Nica's affinity for fashion began in her youth when she shopped in thrift stores as her single mother strived to provide. This early experience of finding quality at low prices laid the groundwork for her future business success, allowing her to cultivate a multi-million dollar enterprise from her keen eye for fashion.

The Brand's Partnerships

The company is dedicated to authenticity, with each item undergoing multiple authentications before sale. The company employs Entrupy, a leading authentication service that combines AI technology and experienced professionals to ensure each item's authenticity. Additionally, FashioNica collaborates with Cobbler Concierge for professional restoration and partners with Whatnot, a live auction app, enhancing the customer shopping experience and ensuring authenticity.

The Company's Values

FashioNica's team prioritizes sustainability, innovation, and meticulous attention to quality. These values guide every business decision, focusing on customer education, satisfaction, and the curation of rare designer items. Nica personally upholds these principles, ensuring the company consistently offers creative and appealing products to a diverse clientele.

A Culture of Collaboration

The culture at FashioNica emphasizes creativity, collaboration, and fashion innovation. It fosters an environment where ideas can thrive, and teamwork is essential, cultivating a community of fashion enthusiasts committed to promoting a sustainable and ethical fashion industry.